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Client Review on atm integrated marketing
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The Bay of Fires Winter Arts Festival has been the premier arts event in the North East of Tasmania for a number of years. After the 2018 festival the committee realised that it was time to do things differently, We spoke to at+m integrated marketing in Launceston to ascertain what they could do for us. After just one meeting we decided that at+m was just what we needed to assist us to promote the festival in different ways. The first step was the development of a new web site. The initial focus was on the Bay of Fires Arts Prize, followed by the promotion of many other aspects of the festival. Our new web site has attracted broad acclaim. at+m also guided the committee in harnessing the power of social media to increase awareness and interest in the festival. The Bay of Fires Winter Arts Festival Committee is delighted with the outcomes from the relationship we have established with at+m integrated marketing. They have helped us to greatly improve the productivity of committee members and we have no doubt that we are destined to have one of our best ever Winter Arts Festivals.
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